KC Deane Switches from Snow to Loam in 'Meltdown'

July 23, 2019 1 min read

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Reece Wallace goes HUGE in Utah

July 03, 2019 1 min read

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Make Today a Day of Action 🌎

June 21, 2019 1 min read

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Singletracks Loves the Brain Box NoShock MTB Helmet

June 04, 2019 1 min read

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SKI Magazine showcases SHRED.’s relaunch

February 19, 2019 1 min read

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Welcome to the Future—and to a New SHRED.

January 24, 2019 2 min read

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IKIGAI: The Shin Biyajima Story

December 25, 2018 1 min read

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Shred Gets Top Honors from Ski Mag

November 15, 2018 1 min read

SHRED. was named as both the helmet and goggle selection in this year's Ski Mag Editor's Choice.
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Reece Wallace and KC Deane Chase Each Other

November 13, 2018 1 min read

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Outside Mag Has a Crush on Our Shades

November 08, 2018 1 min read

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Eye Candy from the Alps: The Photos of Diego Schläppi

May 14, 2018 6 min read

Photographer, carpenter, skier, paraglider, mountaineer—Diego Schläppi is a man of many talents.
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The Snow’s Melting . . . And the Trails Are Calling

April 12, 2018 2 min read

Shred has always been guided by a love for the mountains and a deep commitment to progression. This passion continues long after the snow melts and serves as the foundation of our bike collection. Our bike helmets, goggles, sunglasses, and protective equipment feature the same signature technology as our iconic skiing and snowboarding gear.
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