"SHRED.—a brand that was founded by Ted Ligety, an American Olympic giant slalom gold medalist, and materials engineer Carlo Salmini—brings ski-racer tech to the masses. Mr. Salmini ran research projects in collaboration with the MIT Sports Lab to develop a specific combination of lens dye and semi-polarizing filter. Result: improved depth and terrain perception in a white world. The contrast boosting lens (CBL) functions like noise-canceling headphones for the eye by absorbing light rays which emphasize contrast on snow, and reflecting all others to mute optical noise." - Brigid Mander, The Wall Street Journal. Read the full article here.