Over forty skiers and snowboarders competing in the 2022 Olympic Winter Games will be relying on the lens technology developed through the partnership between the independent brand and the MIT Sports Lab. This goggle line will also be the first ever in the history of the games to feature a strap made with recycled plastic bottles.
Park City, Utah—February 3rd, 2022—SHRED. is proud to debut its brand new lens technology: Contrast Boosting Lens™ 2.0 and provide its athletes with its latest innovation as they fight for medals in the world of sports’ biggest stage.
“This lens technology has been five years in the making and we are extremely proud and excited for the launch to happen when it counts the most,” explains SHRED. Cofounder, Chairman, and two-time Olympic champion skier Ted Ligety. “Thanks to the findings of the research performed by students and researchers at the MIT Sports Lab, we were able to push the boundaries of our lens innovation and develop our Contrast Boosting Lens™ 2.0. We are confident we will set a new standard by enhancing the safety, performance, and fun of world-class athletes and recreationalists in a way that has never been seen before.”
Since its creation in 2015, the MIT Sports Lab has been at the forefront of exploring the intersections of sports and technology. Founded by MIT Lecturer Christina Chase and Professor of Mechanical Engineering Anette (Peko) Hosoi, the program is committed to building a community of faculty, students, industry partners, and athletes that pushes the boundaries of science and engineering. Students and researchers at MIT have been working with SHRED. since 2016 to enhance how ski and snowboard goggle lenses perform in flat light conditions.