Skiers, snowboarders, and mountain bikers are often intimidated by the challenges they face. SHRED.'s unique eyewear and protection design and technology boost performance to give you the confidence to reach the next level, feel like a pro, and have fun.
“I needed better products so I could take my performance to a higher level. In 2006, we launched SHRED. and created our own superior goggle and protection technologies. Today, we make the best eyewear and protective gear for skiers, snowboarders, and mountain bikers. PERIOD.” - Ted Ligety | SHRED. Co-founder and Chairman, 2x Olympic Gold Medalist, 5x World Champion
In 12 years we amassed an amount of innovation that is unique in our space. From our Contrast Boosting Lens™ technology to go from VHS to HD, to our Rotational Energy System™ for protection from rotational forces, and our SLYTECH™ Shock Absorption for protection from linear impacts. Technology developed to deliver performance that matters.
Our factories are partners in progression. We’ve worked closely with many of these factories since SHRED.’s inception. Our strong relationships and a shared commitment to collaboration enable us to continually strengthen and refine our products.
We aim to inspire change and make a positive impact on the world around us. That's why we donate 1% of all sales from our website to improve the health of our planet, we are members of 1% For the Planet, and we support Protect Our Winters (POW).