Always innovating and never imitating, we quickly launched the first-ever soft back protector with Slytech, worn by top freeskiers, snowboarders, and racers. We added and pioneered product lines and technologies that would enhance my performance on the course while improving the normal skiers’ confidence on the mountain. For us, nothing is more frustrating than losing a race or day on the mountain to flat light, weather, or injury.
In the early years, when not hammering away over R&D inside his garage, Carlo hijacked a corner of his father’s office in Venice, Italy, for our global headquarters. Meanwhile, we ran our US operations out of my attic in Park City, enlisting our friends as sales reps. We didn’t have a business plan, but we had plenty of ambition. We have grown and matured, but we still have that hustle and grit.