Why VLT No Longer Matters: The New Science of Vision and SHRED. Contrast Boosting Lens™ 2.0 ICE
Photo: Sam Decout For decades, skiing and snowboarding relied on a simple rule: different conditions require different lenses. Brands answered (and most keep answering) with 12 to 15 lens ...
SHRED. Introduces the All New 2ND SKIN™ Back Protection Line
SHRED. launches the 2ND SKIN™ Back Protection line, engineered to make certified back protection something riders actually wear. Lighter, thinner, more breathable, and built on SLYTECH® 2ND SKIN™ a...
The Complete Guide to Ski and Snowboard Helmet Care
Keep your helmet performing at its best. Learn how to inspect, clean, store, and replace your ski and snowboard helmet with guidance from SHRED. engineers and athletes. A complete guide to safety, ...
Italy’s New Mandatory Helmet Rule: What You Need To Know For Winter 2025-26
Wearing a certified helmet becomes mandatory for all skiers and snowboarders in Italy starting winter 2025–26. Here is what the new rule means, how to stay compliant, and how to make sure your helm...
90 Young Racers, 5 Continents, 1 Unforgettable Experience
This past February, SHRED., Dolomiti Superski, Val di Fassa, and Ski Team Fassa joined forces to host SHRED. with Ted—an elite training experience led by SHRED. co-founder and Olympic gold medalist...
SHRED. RECYCLED GOGGLE STRAP LINE.
In 2021, SHRED. led the way by crafting the first goggle straps from recycled plastic bottles. A true innovation in the category, these straps were later worn by every SHRED. athlete at the Beijing...