In 2021, SHRED. led the way by crafting the first goggle straps from recycled plastic bottles. A true innovation in the category, these straps were later worn by every SHRED. athlete at the Beijing 2022 Olympics. Our commitment to this sustainable approach keeps growing, with almost all our goggles now featuring these eco-friendly straps. RECYCLED PLASTIC BOTTLES CONTENT | 79%-84%
SHRED.'s story in mountain biking is fueled by passion and a commitment to innovation. Founded in 2006 by Olympic skier Ted Ligety and engineer Carlo Salmini, their love for action sports ignited a desire to create better gear. This led SHRED. to become pioneers in the world of soft back protectors and knee pads for mountain biking, replacing the uncomfortable and bulky hard plastic options that dominated the market. Driven by Ted and Carlo's personal love for the sport, SHRED. remains dedicated to pushing the boundaries of mountain bike gear. Their focus on innovation and adaptation ensures they continue to meet the evolving needs of riders.
All too often, sunglasses designed for active endeavors make compromises. Whether through their frame design, lens quality, or the materials they use, ordinary shades sacrifice performance to enhance style or make an extra buck. Simply put, the technology found in the world’s best optics has not been available in shades built for life in motion—until now.
New data released by the WHO on June 26, 2024, highlights a concerning trend: 31% of adults worldwide are inactive and not meeting the recommended levels of physical activity. If this trend continues, global inactivity levels are projected to rise to 35% by 2030, up from 26% in 2010. This alarming data has galvanized sporting goods companies, including SHRED., to team up and address this growing crisis. As members of the World Federation of the Sporting Goods Industry (WFSGI), we are committed to promoting active lifestyles and inclusivity in sports. Collaborating with industry leaders can inspire and empower more people to engage in regular physical activity and adopt active lifestyles year-round.
Dolomiti Superski and SHRED. Announce Exclusive Three-Year Partnership
Park City, Utah and Ortisei, Italy — June 20, 2024 — Dolomiti Superski, the world's largest ski destination, and SHRED., known for innovative eyewear and protection gear, have formed an exclusive three-year partnership. This collaboration aims to elevate the skiing, snowboarding, and mountain biking experiences across Europe and the United States by combining SHRED.'s cutting-edge technologies and Dolomiti Superski's renowned quality of services.
As someone who’s always been about pushing limits, whether on skis or a bike, I’m excited to share how I gear up for mountain biking adventures in Park City and beyond. This isn’t just about staying safe; it’s about enhancing every ride.
As passionate mountain bikers, our helmets are crucial for our protection on the trails. Over time, even the best helmets need attention and care. This guide offers a detailed approach to evaluating your mountain bike helmet's condition, ensuring optimal protection for every ride.
As avid skiers and snowboarders, our helmet isn't just a piece of equipment – it's a very important protection tool. But like any tool, its effectiveness can diminish over time. Regular inspection and maintenance of your helmet are crucial for ensuring optimal protection on the slopes. In this guide, I'll walk you through a comprehensive checklist to assess the condition of your ski or snowboard helmet.
Pioneering responsible packaging, SHRED. eliminated plastic from our goggle and helmet packaging in 2020, leading the industry towards more responsible practices. Our proactive stance continues with joining the Responsible Packaging Movement and switching to FSC-certified paper in 2023, setting new standards for our category.
Embrace your winter adventures with crystal-clear vision. As a passionate skier or snowboarder, your goggles are your window to the world of snow and slopes. This comprehensive guide, straight from the experts at SHRED., will walk you through maintaining pristine goggle lenses for optimal performance.
