Shred has always been guided by a love for the mountains and a deep commitment to progression. This passion continues long after the snow melts and serves as the foundation of our bike collection. Our bike helmets, goggles, sunglasses, and protective equipment feature the same signature technology as our iconic skiing and snowboarding gear.
Since unveiling our Shred Boost sunglasses, we’ve been humbled and honored by the glowing reviews they’ve garnered. Journalists, gear testers, guides, customers, and athletes have fallen in love with our sunglasses after subjecting them to extensive testing in the field.
Renè De Silvestro was just seventeen years old when he hit a tree while skiing. The aspiring racer sustained severe spinal cord injuries, yet these injuries came to strengthen his spirit. With hustle, grit, and tremendous determination, Renè returned to the slopes on a sit ski. And just four years after his accident, he made his debut on the World Cup podium. Now, he’s gearing up to compete on the world’s biggest stage.
Shred is proud to unveil a Kickstarter campaign for its Shred Boost sunglasses. Thanks to their liquid-cast urethane lenses and strategically engineered frames, these shades offer unrivaled optical clarity, durability, and style. They're also the brainchild of a two-time Olympic champ and a materials engineer.
Shred has partnered with the Kelly McGarry Foundation to develop a helmet and goggle collection that pays homage to the legendary rider while supporting the foundation's grassroots initiatives. And to unveil this partnership, Shred has signed New Zealand rising star Sam Gale.
Shred has joined 1% for the Planet and will donate 1% of all sales from its website to environmental initiatives. In conjunction with its commitment to the organization, Shred will be supporting Protect Our Winters. These partnerships coincide with Shred’s ten year anniversary and the launch of its completely redesigned website, which aims to offer a more immersive experience and forge deeper connections with consumers.
