News

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Welcome to the Future—and to a New SHRED.

January 24, 2019 2 min read

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IKIGAI: The Shin Biyajima Story

December 25, 2018 1 min read

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Shred Gets Top Honors from Ski Mag

November 15, 2018 1 min read

SHRED. was named as both the helmet and goggle selection in this year's Ski Mag Editor's Choice.
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Reece Wallace and KC Deane Chase Each Other

November 13, 2018 1 min read

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Outside Mag Has a Crush on Our Shades

November 08, 2018 1 min read

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Eye Candy from the Alps: The Photos of Diego Schläppi

May 14, 2018 6 min read

Photographer, carpenter, skier, paraglider, mountaineer—Diego Schläppi is a man of many talents.
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The Snow’s Melting . . . And the Trails Are Calling

April 12, 2018 2 min read

Shred has always been guided by a love for the mountains and a deep commitment to progression. This passion continues long after the snow melts and serves as the foundation of our bike collection. Our bike helmets, goggles, sunglasses, and protective equipment feature the same signature technology as our iconic skiing and snowboarding gear.
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Check Out the Latest Reviews of Our Shred Boost Sunglasses

March 22, 2018 1 min read

Since unveiling our Shred Boost sunglasses, we’ve been humbled and honored by the glowing reviews they’ve garnered. Journalists, gear testers, guides, customers, and athletes have fallen in love with our sunglasses after subjecting them to extensive testing in the field.
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The Spirit of a Champion: Renè De Silvestro’s Journey to the Big Show

February 28, 2018 1 min read

Renè De Silvestro was just seventeen years old when he hit a tree while skiing. The aspiring racer sustained severe spinal cord injuries, yet these injuries came to strengthen his spirit. With hustle, grit, and tremendous determination, Renè returned to the slopes on a sit ski. And just four years after his accident, he made his debut on the World Cup podium. Now, he’s gearing up to compete on the world’s biggest stage.
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Backpacker Mag Offers High Praise for Shred's Slam Cap NoShock Helmet

November 17, 2017 1 min read

After using and abusing Shred's Slam Cap NoShock helmet extensively, the gear testers at Backpacker are quick to sing its praise.
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Shred Takes on the Eyewear Industry with a Kickstarter Campaign for its Breakthrough Collection of Sunglasses

November 08, 2017 3 min read

Shred is proud to unveil a Kickstarter campaign for its Shred Boost sunglasses. Thanks to their liquid-cast urethane lenses and strategically engineered frames, these shades offer unrivaled optical clarity, durability, and style. They're also the brainchild of a two-time Olympic champ and a materials engineer.

 

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Shred Partners with the Kelly McGarry Foundation and Signs Rising Star Sam Gale

October 27, 2017 5 min read

Shred has partnered with the Kelly McGarry Foundation to develop a helmet and goggle collection that pays homage to the legendary rider while supporting the foundation's grassroots initiatives. And to unveil this partnership, Shred has signed New Zealand rising star Sam Gale.

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