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Shred has partnered with the Kelly McGarry Foundation to develop a helmet and goggle collection that pays homage to the legendary rider while supporting the foundation's grassroots initiatives. And to unveil this partnership, Shred has signed New Zealand rising star Sam Gale.

Shred has joined 1% for the Planet and will donate 1% of all sales from its website to environmental initiatives. In conjunction with its commitment to the organization, Shred will be supporting Protect Our Winters. These partnerships coincide with Shred’s ten year anniversary and the launch of its completely redesigned website, which aims to offer a more immersive experience and forge deeper connections with consumers.