March 25, 2020
'Test Pressing', a four-part web series, pairs Brandon and his friends riding throughout the globe with an original soundtrack of his music.
Read More February 06, 2020
“SHRED. Has Taken the Snow World by Storm. . .” And Here’s Why. MTN Weekly Absolutely Loves the Simplify.
Read More January 17, 2020
Nicholas Wolken spent time in the Swiss mountains with his splitboard, good friends and an open mind. He shares his story in Patagonia's new film: Turn of Mind.
Read More January 09, 2020
Our new Totality NoShock helmet has been earning rave reviews from MTN Weekly Magazine. Check out the full review
Read More December 16, 2019
American Tommy Ford won his career first World Cup on Sunday in front of a home crowd in Beaver Creek, taking the giant slalom by a whopping 0.80 seconds.
Read More December 16, 2019
Riding powder is a magical experience. For proof, check out Yukiguni, the latest film from SHRED. team rider Antti Autti and filmmaker Iisakki Kennilä.
Read More November 18, 2019
Whitelines Snowboard Magazine has rave reviews for both the Slam Cap helmet and Flexi Lite back protector.
Read More November 11, 2019
SKI Magazine just released its 2020 Gear Guide and declared the Rarify one of the best goggles in the game.
Read More October 30, 2019
In the first race of the Ski World Cup season, 3 of our athletes landed in the top 5 in the men’s race. And Mina Fürst Holtmann reached an amazing 4th place.
Read More October 25, 2019
Featuring two-time Olympic Gold Medalist Ted Ligety and X-Games Champ Antti Autti, this short film celebrates the beauty and simplicity of turning.
Read More September 10, 2019
The launch party is supported by Backcountry.com and all proceeds go to Protect Our Winters (POW) to further its efforts to combat our climate crisis.
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