Brandon Cocard’s Creativity Transcends the Snow

March 25, 2020

'Test Pressing', a four-part web series, pairs Brandon and his friends riding throughout the globe with an original soundtrack of his music.
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MTN Weekly Raves About Our Simplify Goggles

February 06, 2020

“SHRED. Has Taken the Snow World by Storm. . .” And Here’s Why. MTN Weekly Absolutely Loves the Simplify.
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Nicholas Wolken's new film: Turn of Mind

January 17, 2020

Nicholas Wolken spent time in the Swiss mountains with his splitboard, good friends and an open mind. He shares his story in Patagonia's new film: Turn of Mind.
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“I Will Ride With No Other Helmet”

January 09, 2020

Our new Totality NoShock helmet has been earning rave reviews from MTN Weekly Magazine. Check out the full review
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Tommy Ford Breaks Through With Win in Beaver Creek

December 16, 2019

American Tommy Ford won his career first World Cup on Sunday in front of a home crowd in Beaver Creek, taking the giant slalom by a whopping 0.80 seconds.
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Yukiguni: a Short Film by Antti Autti

December 16, 2019

Riding powder is a magical experience. For proof, check out Yukiguni, the latest film from SHRED. team rider Antti Autti and filmmaker Iisakki Kennilä.
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Whitelines Loves Our Helmets and Back Protectors

November 18, 2019

Whitelines Snowboard Magazine has rave reviews for both the Slam Cap helmet and Flexi Lite back protector.
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The New Rarify Scores Rave Reviews from SKI Mag

November 11, 2019

SKI Magazine just released its 2020 Gear Guide and declared the Rarify one of the best goggles in the game.
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What a Weekend for the SHRED. Team in Sölden

October 30, 2019

In the first race of the Ski World Cup season, 3 of our athletes landed in the top 5 in the men’s race. And Mina Fürst Holtmann reached an amazing 4th place.
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‘Art Of Arc’: Watch Our New Short Film

October 25, 2019

Featuring two-time Olympic Gold Medalist Ted Ligety and X-Games Champ Antti Autti, this short film celebrates the beauty and simplicity of turning.
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Join Us for the World Premiere of 'Art of Arc'

September 10, 2019

The launch party is supported by and all proceeds go to Protect Our Winters (POW) to further its efforts to combat our climate crisis.
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KC Deane’s new movie celebrates California

September 09, 2019

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