“After having completely eliminated plastic from our packaging, we decided to take it another step further by pioneering an innovation we are incredibly proud of.” explains SHRED. Co-founder, Chairman, and two-time Olympic Champ Ted Ligety. “Inspired by what leading outerwear brands have done for years in their space, we thought to show that other categories can do their part as well, and inspire others to do the same.“

"After being the first goggle brand to remove all plastic components from goggles’ packaging for 2020-2021, we challenged ourselves to raise the bar again. We know we won’t be changing the world one goggle at a time, but we want to bring awareness to the issue of single use plastic and inspire change.”