Park City, Utah—January 29, 2021—SHRED. is proud to debut the BigShow Recycled goggle line.
“After having completely eliminated plastic from our packaging, we decided to take it another step further by pioneering an innovation we are incredibly proud of.” explains SHRED. Co-founder, Chairman, and two-time Olympic Champ Ted Ligety. “Inspired by what leading outerwear brands have done for years in their space, we thought to show that other categories can do their part as well, and inspire others to do the same.“
SHRED. Co-founder and CEO Carlo Salmini adds “Not easy for a small and independent eyewear and protection brand, but that’s what makes this achievement even more special for us.”
84% of the strap is made with recycled plastic bottles, which will allow SHRED. to recycle about 170 plastic bottles every 100 pairs of goggles made.
Salmini explains. “After being the first goggle brand to remove all plastic components from goggles’ packaging for 2020-2021, we challenged ourselves to raise the bar again. We know we won’t be changing the world one goggle at a time, but we want to bring awareness to the issue of single use plastic and inspire change.”
The brand is also committed to remove plastic from all of the packaging of its helmets, protection, and other product lines in the near future.
The BigShow Recycled line will be featured in the Amazify, Smartefy, and Monocle models and available at specialty retailers and through shredoptics.com in the fall of 2021.