SHRED. RECYCLED GOGGLE STRAP LINE.
In 2021, SHRED. led the way by crafting the first goggle straps from recycled plastic bottles. A true innovation in the category, these straps were later worn by every SHRED. athlete at the Beijing...
The Story Behind SHRED.’s MTB Line
SHRED.'s story in mountain biking is fueled by passion and a commitment to innovation. Founded in 2006 by Olympic skier Ted Ligety and engineer Carlo Salmini, their love for action sports ignited ...
All too often, sunglasses designed for active endeavors make compromises. Whether through their frame design, lens quality, or the materials they use, ordinary shades sacrifice performance to enhan...
Addressing the Global Physical Inactivity Crisis: SHRED. Joins Forces with Industry Leaders
New data released by the WHO on June 26, 2024, highlights a concerning trend: 31% of adults worldwide are inactive and not meeting the recommended levels of physical activity. If this trend continu...
Dolomiti Superski and SHRED. Announce Exclusive Three-Year Partnership
Dolomiti Superski and SHRED. Announce Exclusive Three-Year Partnership Park City, Utah and Ortisei, Italy — June 20, 2024 — Dolomiti Superski, the world's largest ski destination, and SHRED., know...
Gear Up Like a Pro: My Summer Picks for Mountain Biking Adventures
As someone who’s always been about pushing limits, whether on skis or a bike, I’m excited to share how I gear up for mountain biking adventures in Park City and beyond. This isn’t just about stayin...