SHRED. Sunglasses with Contrast Boosting Lens™ SUN Polarized — Defeat Glare to Boost your Fun and Performance in the Outdoors

July 10, 2024 6 min read

Sunglasses with the Best Lenses for Life in Motion

All too often, sunglasses designed for active endeavors make compromises. Whether through their frame design, lens quality, or the materials they use, ordinary shades sacrifice performance to enhance style or make an extra buck. Simply put, the technology found in the world’s best optics has not been available in shades built for life in motion—until now.

After struggling to find sunglasses that truly met our needs, we created them, using our experience and know-how that has led to our breakthrough Contrast Boosting Lens™ 2.0 ski and snowboard goggle lens technology, which we developed with MIT. 

Our SHRED. Contrast Boosting Lens™ SUN Polarized Sunglasses offer unrivaled clarity, contrast, and performance in optics built to endure the great outdoors. Made in Italy and paired with the finest lenses from Japan, these shades showcase a crisp appearance and unparalleled craftsmanship. 

Better Lenses. Better Vision.

Stop. Take a minute to name all of the brands you can think of that make sunglasses for an active lifestyle. There’s a good chance that every single brand you named uses either CR-39 or polycarbonate lenses. Although eighty percent of the world’s shades feature these lens materials, they are deeply flawed. Polycarbonate lenses are durable but, due to being injection molded, feature inconsistencies that create significant optical distortion. Despite having good optical properties, CR-39 is especially brittle and offers extremely poor impact resistance.

Rather than embracing the status quo, we moved beyond it. In lieu of polycarbonate or CR-39 lenses, we use liquid-cast urethane lenses of the highest optical grade, which also offer the best impact resistance and durability. By liquid casting our lenses in glass molds, we ensure they’re free of distortion. In addition to offering crystal clear vision, urethane lenses are exceptionally light and provide excellent scratch and shatter resistance. Rather than making compromises, our lenses offer unrivaled performance.

The use of these lenses places us in elite company. SHRED. and a handful of other brands use high-grade urethane. These other brands are synonymous with excellence in optic precision and quality. Yet none of these other brands has applied this technology to products designed for an active lifestyle. We’re addressing this need, crafting frames that deliver fresh style and plenty of performance while also featuring some of the finest lenses in the world.

Defeating Glare for Unrivaled Contrast and Clarity

It wasn’t enough to make our lenses free of distortion. We also wanted them to enhance image definition, contrast, and the vividness of colors. Driven by this desire, we used our experience and know-how in developing with MIT our proprietary Contrast Boosting Lens™ 2.0 technology for our ski and snowboard goggles and created Contrast Boosting Lens™ SUN Polarized technology to enhance everyone’s adventures in the outdoors, 365 days a year.

For the Contrast Boosting Lens™ SUN Polarized technology used in our sunglasses, we developed a dye that is optimized for compatibility and performance with the high-grade urethane used to make our lenses and paired it with a polarized filter that is specially formulated for the outdoors and that defeats glare no matter the light and weather conditions. Especially versatile, this lens system makes specific color ranges warmer and richer to ensure our sunglasses can truly handle all terrain and conditions.

By making the colors and details that truly matter pop and defeating glare, our lenses amplify your experience and enable you to see nuances that would otherwise escape detection with a traditional lens. This stands to boost your confidence, safety, and ability to enjoy the moment. Thanks to Contrast Boosting Lens™ SUN, you can defeat glare to boost your fun and performance 365 days a year.

Contrast Boosting Lens™ SUN Polarized lenses filter out scattered and reflected light to minimize glare while further enhancing contrast and your ability to perceive color. This stands to improve comfort by reducing strain on your eyes—even during the brightest days of summer. 

To help ensure that their clarity stands the test of time, all of our lenses feature a permanent oleo and hydrophobic protective treatment on the inside of the lens to make its surface water and grease repellent.


The Lightest Frames in the Game

One of the greatest ways to improve the comfort of a pair of sunglasses is to reduce its weight. Guided by this belief, we designed our NoWeight frames to be especially light so that you can forget you are even wearing them. These frames use minimal material while maximizing stability and performance.

The exterior of our frames provides a clean, streamlined appearance while on the frame’s interior sides, we’ve reduced the material used in areas subject to minimal stress and reinforced target areas for maximum durability. This significantly reduces the weight of our frames, and allows them to be extremely thin and flexible.

And to lessen CO2 emissions, we make our frames with a specially formulated polyamide that is partially bio-based, as fifty-four percent of this polymer’s raw material comes from renewable resources (measured in accordance with the ASTM D6866 standard).

GRIP-ON™ pads on the nose and temple tips further enhance comfort and ensure the frames stay in place while you’re in motion.


Choose Your Own Adventure:

We offer our SHRED. Contrast Boosting Lens™ SUN Polarized Sunglasses in four frame designs:

BELUSHKI: Armed with a timeless style, the Belushki is at ease on the peaks and in the streets. This design features accents on the front of the frame and lenses with a base six curve, which provide a flatter look. 
STOMP: With a slightly larger lens and frame than the Belushki, the Stomp infuses a classic design with modern performance. Its base six curve lenses provide the frame with a flatter appearance.
PROVOCATOR: Bold and confident, the Provocator cradles the contours of your face for a fresh blend of style and performance. Its base eight curve lenses provide the frames with a wrap-around design, offering a streamlined appearance and additional protection. 


Partners in Progression

Throughout the past decade, SHRED. has carefully selected the partners that produce our products and then created strong and meaningful relationships with them. The factory in Italy that produces our frames is just thirty minutes from our office. Located in an area known for its rich tradition in manufacturing eyewear, our partner pairs an intense passion for design with the world’s best frame-building technology. This enables us to rapidly refine our sunglasses and continually monitor their quality, ensuring every pair is one-hundred percent on point and meets our exceptionally high standards.

To ensure our lenses offer unrivaled clarity and precision, they’re crafted in the Kansai area of Japan. The country’s manufacturers are revered for their deep commitment to quality and their ability to provide on-time delivery, short lead times, and small-batch production. And within Japan’s rich history of innovation and craftsmanship, the factory that makes our lenses is a true leader in precision optics. Its ability to rapidly prototype lenses has been essential in fueling the progression at the heart of our SHRED. Contrast Boosting Lens™ SUN Polarized Sunglasses.


How does SHRED.'s Contrast Boosting Lens™ SUN Polarized technology compare to other leading brands in terms of lens quality?

SHRED.'s Contrast Boosting Lens™ SUN Polarized technology stands out for its exceptional clarity, contrast, and durability. Developed with insights from the MIT Sports Lab, these lenses are designed to enhance vision in all weather conditions, and are tailored for the active lifestyle of skiers, snowboarders, and mountain bikers. There’s only one other brand in the world offering the same level of quality and performance lenses, but SHRED. focuses specifically on the needs of outdoor sports enthusiasts. This means the lenses are optimized not just for everyday wear but for performance in challenging environments. The liquid-cast urethane used in SHRED.'s lenses ensures they are free from distortion, lightweight, and highly resistant to scratches and impacts, making them ideal for high-intensity activities.

How does SHRED. approach sustainability in the production and packaging of their sunglasses?

SHRED. takes a comprehensive and responsible approach to sustainability, extending beyond just the materials used in their products. While the frames of SHRED.'s sunglasses are crafted from a specially formulated polyamide that is partially bio-based, with 54% of the raw materials sourced from renewable resources, the brand's commitment to sustainability doesn't stop there. SHRED. also emphasizes minimal and responsible packaging to reduce their environmental impact.
The company has undertaken a significant journey to minimize excess packaging and maximize value for the consumer. By designing their packaging to use fewer resources and create less waste, SHRED. ensures that every aspect of their product lifecycle is considered through the lens of sustainability. This approach not only reflects the brand's dedication to protecting the environment but also aligns with the values of their active and environmentally-conscious customer base. By focusing on both the product and its packaging, SHRED. demonstrates a holistic commitment to reducing their ecological footprint while providing high-performance eyewear for outdoor enthusiasts.

Are there any specific care instructions for maintaining the quality of SHRED. Contrast Boosting Lens™ SUN Polarized Sunglasses? 

For maintaining the quality of SHRED. Contrast Boosting Lens™ SUN Polarized Sunglasses, it is essential to clean them regularly with a microfiber cloth and store them in a protective case when not in use. Avoid using harsh chemicals or abrasive materials on the lenses to prevent scratches and damage. Regularly check and tighten any screws if necessary to ensure the sunglasses remain in good condition. For more detailed care instructions, refer to the product manual or the SHRED. customer support team.