The Snow’s Melting . . . And the Trails Are Calling

April 12, 2018 2 min read

Shred has always been guided by a love for the mountains and a deep commitment to progression. This passion continues long after the snow melts and serves as the foundation of our bike collection. Our bike helmets, goggles, sunglasses, and protective equipment feature the same signature technology as our iconic skiing and snowboarding gear.

We first dreamed up Shred while mountain biking in Utah. And though we made our debut with a collection of goggles for skiing and snowboarding, we couldn’t ignore our love for the dirt and soon came to develop our inaugural collection of bike products. Last spring,Teton Gravity Research chronicled the story behind Shred’s biking roots.

There’s no off-season for KC Deane. As both a pro skier and biker, he keeps busy living the dream and traveling the globe. Armed with a love for the mountains and a thirst for progression, he embodies the passion and vision that guide and define Shred. Check out this fresh edit showcasing his riding in the Ticino region of Switzerland.

Throwing whips, bombing descents, rallying to the top of the podium, or just cruising with friends—no matter what your day has in store, Shred is right with you. Our helmets, goggles, sunglasses, and protective equipment keep you safe, comfortable, and confident.

Our helmets feature Shred’s patent-pending Rotational Energy System™ to reduce rotational energy transferred to the head during impacts and Slytech NoShock™ technology to further reduce linear impact energy.

Made in Italy and paired with the finest lenses from Japan, Shred Boost sunglasses showcase a crisp appearance and unparalleled craftsmanship.

Our knee and elbow pads feature our NoShock technology, which can intelligently and progressively adapt to different forces and impact speeds.