SKI Magazine recently pulled back the curtain on SHRED.’s relaunch. As SKI notes, “The brand relaunch is more than just a new logo.” It’s rooted in an absolute focus on the customer. As part of this focus, we’re incorporating the Slytech product line of protective equipment into the SHRED. brand and creating a unified experience for our customers. To learn more about this new chapter, drop into the full article from SKI.