Addressing the Global Physical Inactivity Crisis: SHRED. Joins Forces with Industry Leaders
June 26, 20242 min read
New data released on June 26, 2024 by the World Health Organisation (WHO) on rising levels of physical inactivity is galvanizing sporting goods giants and the health and fitness industry to team up to address this alarming trend.
What This Means
The biggest sporting goods companies in the world, including adidas, Amer Sports, ANTA, arena, ASICS, Cycleurope, Decathlon, Li-Ning, New Balance, Nike, On, Orbea, Pentland Brands, PUMA, Restube, Shimano, SHRED., Specialized, SRAM, Tecnica Group, Under Armour, Wearable Technologies, and Yonex, have come together as members of the World Federation of the Sporting Goods Industry (WFSGI) to support a call for urgent action along with health and fitness industries.
The Problem
31% of adults are inactive and are not meeting the recommended levels of physical activity (just 150 minutes of moderate exercise per week).
If this trend in inactivity continues, global levels of physical inactivity are projected to rise to 35% by 2030 (from 26% in 2010).
The economic cost of treating health conditions that are preventable by engaging in a more active lifestyle will exceed US$300 billion by 2030.
The new inactivity data reveals the world is off track to meet the WHO target of a 15% relative reduction in the global prevalence of physical inactivity in adults and adolescents by 2030.
Ted Ligety, SHRED. Co-founder and Chief Brand Officer, 2x Olympic Gold Medalist, and 5x World Champion Alpine Skier, says:
“We at SHRED. are deeply committed to inclusivity and increasing participation in winter and summer sports. Our largely sedentary lifestyles pose a major challenge and concern, making physical activity paramount. Collaborating with industry leaders can inspire and empower more people to engage in regular physical activity and adopt active lifestyles year-round. Together, we can address the inactivity crisis and promote a healthier and better world.”
WFSGI's CEO Emma Zwiebler adds:
“The new WHO data is very worrying from a public health perspective but also from an industry standpoint. Getting the world to move more is a business imperative for the members we represent.”
Together, we aim to inspire and empower more people to engage in regular physical activity and adopt active lifestyles year-round, addressing the inactivity crisis and promoting a healthier, more active world.
