⚡ YES, THIS IS THE BRAND EVERYONE’S TALKING ABOUT. NOW IT’S YOUR TURN. ⚡

Performance. Protection. Vision. No Compromises.

Co-founded by Ted Ligety—2x Olympic Gold Medalist, 5x World Champion—and materials engineer Carlo Salmini, SHRED. was built to solve a problem: create gear that enhances performance and fun without compromise.

The result? Revolutionary Contrast Boosting Lens™ 2.0, helmets that maximize protection and comfort, and back protectors so light and flexible, you forget they're there.

PERFORMANCE AND FUN BOOSTING COLLECTIONS

Ski & Snowboard Goggles Ski & Snowboard Goggles

Ski & Snowboard Helmets Ski & Snowboard Helmets

Back Protection Back Protection

Gloves Gloves

WHAT MAKES SHRED. DIFFERENT?

SEE EVERY DETAIL—EVEN IN FLAT LIGHT.

Contrast Boosting Lens™ 2.0, developed with MIT Sports Lab, enhances contrast and clarity in all conditions—from stormy whiteouts to bluebird days.

PROTECTION YOU FORGET IS THERE.

Our helmets and back protectors provide unmatched impact absorption, trusted by pros worldwide.

TRUSTED BY PROS. CHOSEN BY SKIERS WORLDWIDE.

From World Cup ski racers to freeriders and passionate weekend warriors, SHRED. is the choice of those who refuse to settle.

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“...Wow. The difference was amazing! Great definition in choppy snow conditions - the clarity and contrast definition allowed for greater confidence in skiing at speed in lumpy and bumpy snow…” - Martin J. Verified Customer on SHRED. Rarify+ Goggles with Contrast boosting Lens™ 2.0 lens technology

★★★★★

“Hands down, the best helmet I've found after years of looking for an upgrade.” - William R. Verified Customer on SHRED. Notion NoShock Helmet

FEATURED PRESS

SHRED. brings ski-racer tech to the masses. Mr Salmini ran reasearch projects in collaboration with the MIT Sport Lab to develop a specific combination of lens dye and semi-polarizing filter. Result: improved depth and terrain perception in a white world.

Wall Steet Journal

FEATURED PRESS

Old-school spine protectos were chunky plastic shells that made skiers look and feel like turtles. The latest, however - like this one built with SHRED's proprietary foam that is certified safety standard set for motocyclists - adds almost no bulk.

Wall Steet Journal

FEATURED PRESS

Shred's pads utilize its proprietary Slytech foam. The foam is designed to intelligently and progressively adapt to different forces and impact speeds to offer thorough protection, even in lower energy crashes.

Pinkbike