⚡ YES, THIS IS THE BRAND EVERYONE’S TALKING ABOUT. NOW IT’S YOUR TURN. ⚡
Performance. Protection. Vision. No Compromises.
Co-founded by Ted Ligety—2x Olympic Gold Medalist, 5x World Champion—and materials engineer Carlo Salmini, SHRED. was built to solve a problem: create gear that enhances performance and fun without compromise.
The result? Revolutionary Contrast Boosting Lens™ 2.0, helmets that maximize protection and comfort, and back protectors so light and flexible, you forget they're there.
PERFORMANCE AND FUN BOOSTING COLLECTIONS
WHAT MAKES SHRED. DIFFERENT?
SEE EVERY DETAIL—EVEN IN FLAT LIGHT.
Contrast Boosting Lens™ 2.0, developed with MIT Sports Lab, enhances contrast and clarity in all conditions—from stormy whiteouts to bluebird days.
PROTECTION YOU FORGET IS THERE.
Our helmets and back protectors provide unmatched impact absorption, trusted by pros worldwide.
Best Sellers
Our most-loved revolutionary gear is engineered to boost performance and fun, backed by thousands of 5-star reviews, media best-of picks, and athlete wins on the world stage.
Zip-in vest convenience. Flexible, lightweight protection. Forget it’s on
Freeride classic. Durable comfort with advanced impact protection
GRATIFY
This goggle realy delivers in all weather conditions. As a ski instructor i relie on a high Qualität Produkt and that's what i found with the gratify. The cbl2.0 are just amazing. A lot of my instructors use them aswell now. Big Up for shred
FLEXI BACK PROTECTOR VEST ZIP
Very comfortable protector, elastic, flexible and light. You immediatelly forget that you weare it on. Quality of product is very good.
NOTION NOSHOCK
This is my second SHRED helmet because I love the fit and function of these helmets. I had a half-brain and I now have a Notion Noshock. Both are awesome, fit great with a pony tail, and are comfortable. My one tiny wish, is that they kept or updated the mountain graphic that my half-brain had, it is such a fun graphic.