We’re stoked to announce that SHRED. is relaunching. Guided by the belief that you—our customer, advocate, and friend—are the true hero, SHRED. is transforming how we design products and connect with those who love the mountains.
“Since we launched in 2006, much has changed,” explains SHRED. Co-founder and two-time Olympic Champion Ted Ligety. “Because of this, we realized a true need to step back and reflect on the journey—including the lessons we’ve learned along the way. In doing this, we came to recognize an incredible opportunity to better define what SHRED. can do for our customers and our vision for the future.”
This deep commitment to introspection has led us to focus completely on you, our customer. “From the products we create to the stories we tell, we want our customers to be the focal point for all our efforts,” explains SHRED. Co-founder and CEO Carlo Salmini. “Simply put, we’re in the business of giving them the confidence they need to reach the next level, feel like a pro, and have fun.”
This unique approach allows us to fuel innovation while also enhancing the customer experience. “All too often, brands prioritize themselves at the expense of the consumer,” Salmini explains. “Instead of offering solutions to problems, they approach each product as a means to build and perpetuate their image. SHRED. focuses only on what matters—how our customers can best experience the mountains. Their needs are what drives SHRED. and shape our products, technology, and efforts to connect with those who love the outdoors.”
Armed with a greater focus on this customer-driven approach, we’ve incorporated the Slytech brand, technology, and product line into SHRED.This allows us to create a stronger, unified experience for our customers while continuing to leverage Slytech’s groundbreaking technology.
Today, we’re also unveiling a new identity—including a new logo and website. And through this site, we’re offering a limited run of products showcasing our new identity.
Thanks for all of your support. We’re honored to be riding with you as we kick off this next chapter. Let’s make every run one to remember . . .