KC Deane Switches from Snow to Loam in 'Meltdown'
KC Deane reveals his annual transition from pro skier to pro mountain biker in his new video. KC Deane is always in motion—and always searching for the perf...
Reece Wallace goes HUGE in Utah
Follow Reece Wallace in his latest video 'Flight Path' as he goes massive in Virgin, Utah with hopes of getting in Rampage. Check out SHRED. team rider Reec...
Are you concerned about the health of our planet? Make today a Day of Action! Today, Friday June 21, we're giving 50% of all online sales to 1% For The Pla...
Singletracks Loves the Brain Box NoShock MTB Helmet
Singletracks just dropped a killer review of our Brain Box NoShock helmet. Freeride, downhill, or enduro—no matter how you l...
SKI Magazine showcases SHRED.’s relaunch
SKI Magazine recently pulled back the curtain on SHRED.’s relaunch. A...
Welcome to the Future—and to a New SHRED.
We’re stoked to announce that SHRED. is relaunching. Guided by the belief that you—our customer, advocate, and friend—are ...