The Story Behind SHRED.’s MTB Line
SHRED.'s story in mountain biking is fueled by passion and a commitment to innovation. Founded in 2006 by Olympic skier Ted Ligety and engineer Carlo Salmini, their love for action sports ignited ...
From Excess to Responsible Packaging: Our Journey to Reducing our Impact
Pioneering responsible packaging, SHRED. eliminated plastic from our goggle and helmet packaging in 2020, leading the industry towards more responsible practices. Our proactive stance continues wi...
Why Back Protection Isn’t Just for You - It’s for Everyone on the Slopes
"After a helmet, such a pad offers skiers the most important type of protection," - Nick Sargent (as quoted by Brigid Mander, The Wall Street Journal). When it comes to skiing and snow...
