The Story Behind SHRED.’s MTB Line
SHRED.'s story in mountain biking is fueled by passion and a commitment to innovation. Founded in 2006 by Olympic skier Ted Ligety and engineer Carlo Salmini, their love for action sports ignited ...
From Excess to Responsible Packaging: Our Journey to Reducing our Impact
Pioneering responsible packaging, SHRED. eliminated plastic from our goggle and helmet packaging in 2020, leading the industry towards more responsible practices. Our proactive stance continues wi...
The Snow’s Melting . . . And the Trails Are Calling
Shred has always been guided by a love for the mountains and a deep commitment to progression. This passion continues long after the snow melts and serves as the foundation of our bike collection. ...
