The Complete Guide to Ski and Snowboard Helmet Care
Keep your helmet performing at its best. Learn how to inspect, clean, store, and replace your ski and snowboard helmet with guidance from SHRED. engineers and athletes. A complete guide to safety, ...
Italy’s New Mandatory Helmet Rule: What You Need To Know For Winter 2025-26
Wearing a certified helmet becomes mandatory for all skiers and snowboarders in Italy starting winter 2025–26. Here is what the new rule means, how to stay compliant, and how to make sure your helm...
90 Young Racers, 5 Continents, 1 Unforgettable Experience
This past February, SHRED., Dolomiti Superski, Val di Fassa, and Ski Team Fassa joined forces to host SHRED. with Ted—an elite training experience led by SHRED. co-founder and Olympic gold medalist...
SHRED. RECYCLED GOGGLE STRAP LINE.
In 2021, SHRED. led the way by crafting the first goggle straps from recycled plastic bottles. A true innovation in the category, these straps were later worn by every SHRED. athlete at the Beijing...
The Story Behind SHRED.’s MTB Line
SHRED.'s story in mountain biking is fueled by passion and a commitment to innovation. Founded in 2006 by Olympic skier Ted Ligety and engineer Carlo Salmini, their love for action sports ignited ...
All too often, sunglasses designed for active endeavors make compromises. Whether through their frame design, lens quality, or the materials they use, ordinary shades sacrifice performance to enhan...