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Lara Gut


What can be said about Lara that she hasn’t emphatically roared with her skiing? She is a once in a generation talent with historical accomplishments on track to go down as one of the most talented skiers of all time. Lara authentically embodies all of the passion we each take to the mountains day in and day out.

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Lara's Quiver


“I can’t remember when was my first day on skis, but skiing has always been part of my life. When I was a kid we always went to my grandparents’ house in Airolo for the weekend and we went skiing. I started racing kids races when I was 8 or 9 and of course it was fun since I was often really fast. When I was 14 I was still on the kids circuit and at 16 I stood for the first time on a World Cup podium: I love being fast but those moments were coming a little bit too fast. I didn’t have even the time to realize what was going on.”

A Q&A With Lara Gut

What about the products are you most psyched on and how do they help you?

My new Smartefy goggles simply rock, I like the colors and the quality of all the Shred products is unbelievable!

What's the perfect day of shredding to you?

Sunshine, not too cold, not too warm and nobody’s around. Usually the best day of skiing every year is Christmas 🙂