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Florian Heim


Flo has a youthful passion for snowboarding, and has dedicated his life to honing his craft. He is relentless in chasing down perfection every day, regardless of the task. If it’s an urban rail, backcountry booter, or just a deep pow day he is out and he is loving every second in pursuit of perfection.

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“I grew up in Mayrhofen, Austria and found my passion for snowboarding there. Since then I try to stand on my snowboard as much as possible. There is nothing in this world that I treasure as much as the times when I am riding.”

A Q&A With Florian Heim

What about the products are you most psyched on and how do they help you?

My favourite Shred product is the Monocle goggle. With its extra wide field of view it offers me the perfect visibility I need when I’m out there snowboarding. It also doesn’t fog up when you’re sweating and the NODISTORION™ lens is really resistant to scratches. Additionally, I also really like the design of the Monocle. I think all the Shred and Slytech products with their unique features help me out a lot when I’m riding. Especially the Slytech backprotectors already saved me sometimes when something didn’t work as planned.

What's the perfect day of shredding to you?

The perfect day of shredding for me is a bluebird day with some fresh snow. It gets even better if you have the chance to be out there with your friends and end the day with a nice and relaxed drink.

Gnarliest or scariest experience riding?

The gnarliest experience for me on the mountain was to get caught by an avalanche. Fortunately nothing serious happened.